Seminar Discussion between both the New Media & Graphics groups.
My own thoughts came from research into how business has encompassed different forms of new media into business models. The adoption into big business seems to have created the rise of digital marketing agencies such as Blue Grass Digital http://www.bluegrassdigital.com/ have influenced the way different forms of new media IE: Web/Txt/ Graphics/Social Network can combine to promote business growth. There are numerous models that have been created to act as a framework for business leaders and Marketing departments.
It is my argument that the individual success of these different media types and how they are adopted and integrated into today’s business strategy goes a long way to showing ‘success in new media’.
The discussion covered many facets from the adoption of txt messaging, the development of gaming and it’s move to being another social network medium.
The talk was heavily led by the popular belief in the room of how capitalist gain was the ‘key’ indicator of ‘success’ in new media & graphics. Are we moving towards a society that is ‘morally bankrupt’?
My other argument that I did not raise was the increase in college courses that fall under a new media title and how success of new media has trickled down into education and as graduates who will then find work in the business world. New colleges have been created that service this demand and some have been built around the Technology and Media alone.
Example: New Media Technology College in Dublin
Other Ideas:
1) Another after thought was to be an example of a Novelist who pursues a piece of work that may not be well received from its audience nor attain critical acclaim or money from a publisher. They could choose to take work as a journalist where a paper/magazine may pay far better with a higher chance of getting paid work and become a known name. Is this relevant?
2) Intellectual Property
Can you make a name for yourself if your employed and the work you produce becomes the property of your employer?
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