Thursday 7 April 2011

Broadeye Show - Marketing


Claire Chick attending the 2nd meeting allowed the pre-show marketing to be completed in time for the publicity bandwagon to get started. Claire asked for ideas from us that she could use in aiding her with the publicity. This included ideas as to whom the show would appeal to so she could prepare the marketing to appeal to the ‘target’ audience. In response to this request I e-mailed Claire with my thoughts. 
As a result Claire included my ideas in the press release 

Showcase for new designers
A town centre exhibition highlighting work by a group of Foundation Degree students from Stafford College known as the Broad Eye Designers is taking place from 3-6 May at the Pie & Ale House in Crabbery Street, Stafford.
The exhibition has been described by lecturer Neil Brewis as “A very exciting opportunity for anyone interested in the world of new media. It shows the technical and creative skills developed by people who intend to work in the fields of interactive media, graphic design, film and animation, web design, computer games design or 3D modelling.”
Work from up to 20 students will be featured in the free-to-view show, which will include moving images projected onto screens in the first floor of the building. 
One of the students taking part in the exhibition is Martin Evans. He explained that the Broad Eye Designers have used a vivid image of a colour spectrum wheel on promotion for the event: “This symbol has been chosen not only because it is something familiar to graphic designers but also because we want to showcase a wide spectrum of new creative talent,” he said.
“The exhibition gives an insight into the standard of work produced by current students on the Foundation Degree course, including people of very different ages, backgrounds and interest. We expect it to have a wide appeal to fans of 2D and 3D design and employers hoping to spot new talent as well as people who might be considering the Foundation Degree as an alternative route towards a higher education qualification.”
Fellow exhibitor Mary Hemingway, whose photographs and collages are inspired by buildings in and around the town centre, said that organising the event had been a very positive experience: “It has shown us what it is possible to achieve with limited time and budget”.
Work by the Broad Eye Designers can be viewed at the Pie & Ale House on the evening of Tuesday 3 May and throughout the day from Wednesday 4 until Friday 6 May. 





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